For this project, I partnered with an author to support the launch of her debut book through a strategic, emotionally resonant social media campaign. Our goal was to build excitement, grow her audience, and drive pre-orders and sales - all while staying true to her personal brand and voice.

 

I developed a custom launch plan that included key content pillars: behind-the-scenes writing moments, author reflections, sneak peeks from the book, and clear calls to action for engagement and purchasing. Together, we created a mix of carousels, reels, stories, and live content that resonated with her followers and attracted new readers. Beyond the launch, I’ve continued to collaborate with her on performance tracking and strategy refinement, ensuring her content stays aligned with long-term goals while building a loyal, connected community.

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Our results?