Denver Zoo
INSTAGRAM & FACEBOOK CONTENT CREATION
Over the years, I’ve had the opportunity to serve in dynamic, in-house roles where social media was at the heart of my work - most notably at the Denver Zoo. While my official titles varied, I was the primary strategist, creator, and manager behind the organization’s social media presence.
From developing engaging campaigns to tracking performance analytics and crafting content that connected deeply with our audiences, these experiences allowed me to truly own and elevate the social voice of each brand. I’ve included this role in my portfolio because they reflect the full scope of my social media expertise - backed by real-world data, creative execution, and a passion for storytelling that drives results.
So what was my strategy?
It was rooted in storytelling, education, and community connection. As a beloved local institution and conservation leader, our goal was to create content that not only attracted visitors but inspired a deeper appreciation for wildlife and environmental stewardship. I developed a content strategy that balanced behind-the-scenes access, animal spotlights, conservation messaging, and family-friendly event promotion.
